Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, length of stay, operating systems used and the origin of the user. This data may be summarized by Google in a profile that is assigned to the respective user or their end device.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.
The use of this analysis tool is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g. consent to store cookies), the processing is based exclusively on Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
Websitebetreiber hat ein berechtigtes Interesse an der Analyse des Nutzerverhaltens, um sowohl sein Webangebot als auch seine Werbung zu optimieren. Sofern eine entsprechende Einwilligung abgefragt wurde (z. B. eine Einwilligung zur Speicherung von Cookies), erfolgt die Verarbeitung ausschließlich auf Grundlage von Art. 6 Abs. 1 lit. a DSGVO; die Einwilligung ist jederzeit widerrufbar.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/.
IP anonymization
We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser in the context of Google Analytics will not be merged
with other data from Google.
Browser Plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de.
More information on how Google Analytics handles user data can be found in
the Privacy Policy of Google:
https://support.google.com/analytics/answer/6004245?hl=de.
Order processing
We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Storage period
Data stored by Google at user and event level that is linked to cookies, user identifiers (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. For details, please see the following link:
https://support.google.com/analytics/answer/7667196?hl=de
Google Ads
We use Google Ads, an online advertising program of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as "Google"), which enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). We can evaluate this data quantitatively by analyzing, for example, which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.
Data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 (1) (a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. The revocation can be made by deactivating the corresponding selection on our consent management platform, which you can access via the following link
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found at https://policies.google.com/privacy/frameworks and
https://privacy.google.com/businesses/controllerterms/mccs/. Google Ads
We use Google Ads, an online advertising program of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as "Google"), which enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). We can evaluate this data quantitatively by analyzing, for example, which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.
Data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 (1) (a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
The revocation can be made by deactivating the corresponding selection on our Consent Management Platform, which you can access via the following link:
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details at https://policies.google.com/privacy/frameworks and
https://privacy.google.com/businesses/controllerterms/mccs/.
Google Conversion-Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google conversion tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.
The use of Google conversion tracking is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g. consent to store cookies), the processing is based exclusively on Art. 6 (1) lit. a DSGVO; the consent can be revoked at any time.
More information on Google conversion tracking can be found in Google's privacy policy:
https://policies.google.com/privacy?hl=de.