>> New series 2025: Challenges in project work
Many projects suffer not from bad ideas or a lack of resources, but from a lack of necessary support from management. Without visible support from senior management, projects often lack clout, priority, and resources—making the path to project success much rockier.
If projects within a company are not perceived as strategically relevant, they quickly lack attention, budget, or resources. Typical consequences:
Actively place projects in steering committees
Those who sit on the committee have influence. Those who are represented there are heard. Take advantage of this opportunity to position projects as strategically relevant at an early stage. This will attract attention, secure resources, and give your projects priority.
Analyze stakeholders and attract targeted sponsors
Conduct a thorough stakeholder analysis. Identify executives whose goals will benefit from the project's success. Win them over as project sponsors—they will ensure visibility and protection at the management level.
Establish multichannel project marketing
Communicate your project regularly – in a targeted, appealing manner and via various channels. Use newsletters, dashboards, intranet, presentations, and personal conversations. Project marketing is not an end in itself – it creates understanding, commitment, and support.
AI can provide targeted support for project marketing and stakeholder acquisition:
Analysis of target group interests and derivation of relevant benefit arguments
Generation of tailored marketing texts for various stakeholder roles
Assessment of which managers could benefit directly from the project's success
Prompt 1: Find a sponsor
You are a project manager and need to identify a suitable sponsor for your project. Use a stakeholder matrix to analyze which managers from the [XYZ] functions could benefit most from the project's success. How can you find out who has the necessary decision-making power and can act as an advocate?
🔹 Prompt 2: Projektpräsentation für das Lenkungsgremium
Erstellen Sie eine kurze, überzeugende Projektpräsentation für ein Lenkungsgremium mit dem Ziel, aktive Unterstützung zu gewinnen. Nutzen Sie eine Nutzenargumentation, die sich an den strategischen Zielen des Unternehmens orientiert. Welche Argumente sprechen Ihre Zielgruppe am stärksten an? Falls Ihnen noch Informationen fehlen, stellen Sie gezielte Rückfragen.
🔹 Prompt 3: Marketingtext für den Projektnewsletter
Formulieren Sie einen prägnanten Marketingtext für den Projektnewsletter, der sich gezielt an Bereichsleiter richtet. Stellen Sie Vorteile für Kosten, Effizienz und Steuerbarkeit in den Vordergrund. Welche Tonalität und welcher Informationsgrad sind für diese Zielgruppe angemessen?
Without management support, many projects remain ineffective. Those who strategically position their projects, attract sponsors, and communicate professionally gain visibility and influence.
Focus on an active stakeholder strategy, well-thought-out project marketing, and use AI to precisely target your audience—this will strengthen your position within the company and ensure the long-term success of your projects.
>> Contact
Your contact with us
Exchange ideas with our experts without any obligation.
Do you need practical tips on project, program and portfolio management?
Take advantage of our offer for a non-binding and free initial consultation with our experts. A direct and simple way to find out whether our view and approach is of interest to you.
>> simply contact us:
