>> New series 2025: Challenges in project work

Unrealistic expectations from stakeholders? How to create clarity and commitment

Stakeholders provide important impetus for projects—but they also have expectations that are not always realistic. If these are identified and moderated at an early stage, they strengthen the project. If they are ignored or misjudged, they lead to frustration, mistrust, or pressure on the project team.

The problem: wishful thinking instead of clear goals

Unrealistic demands and expectations often manifest themselves in the following ways:

  • Stakeholders assume unlimited resources
  • A “scope without compromise” is required.
  • Deadlines or budget limits are not based on realistic planning.
  • There is a lack of understanding and acceptance of project risks or complexity.

 

Such expectations jeopardize acceptance, decision-making, and project focus.

The solution: Clear expectations and realistic conditions

Joint kick-off with clarification of expectations

A well-prepared project kick-off meeting creates the basis for a common understanding: What is possible, what is desired, and where are the limits? Open discussions about feasibility and benefits help in this regard.

Definition of non-goals

Non-goals make it clear what is explicitly not part of the project. This method avoids false expectations and protects the project team from hidden scope creep.

Scenario planning for fact-based expectation management

By developing realistic, pessimistic, and optimistic project scenarios, stakeholders can better assess what is and is not possible under certain conditions.

Stakeholder map for targeted involvement

Who has a significant influence on the project? Who is only indirectly affected? The stakeholder map provides an overview and helps to plan communication measures and expectation management in a targeted manner, depending on influence and interest.

The role of artificial intelligence (AI) in managing expectations

AI can help identify gaps in expectations, coordinate content, and prepare data-based arguments:

  • Identification of typical expectation conflicts from comparable projects

  • Creation of realistic scenarios with time and resource references

  • Argumentation aids based on empirical values and risk analyses

  • Clustering stakeholders according to influence and expectations

  • Formulation of fact-based communication messages

Specific prompt suggestions for project managers for managing expectations:

Please analyze typical conflicts of expectation between management, specialist departments, and the project team. What risks arise from excessive demands or incorrect priorities?

Create three realistic scenarios for the course of the project. Consider the best-case scenario, the realistic scenario, and the worst-case scenario. Describe the schedule, budget, and scope of services for each scenario. What assumptions form the basis of the scenarios?

Prepare a position paper for a selected stakeholder group on limiting the scope of the project. Use historical project data and empirical values on the performance of similar teams.

Prepare a stakeholder map with a matrix for influence and interest. What communication strategies result from this for the respective groups?

Formulate concise non-goals for a project to introduce an IT system. Which services or requirements should be deliberately excluded in order to keep the scope realistic?

Based on comparable projects, identify which performance promises have led to unrealistic expectations in the past. How can such situations be avoided in the future?

Conclusion: Realistic expectations are the key to acceptance and project success.

A project never starts in a vacuum; stakeholders bring their own requirements, ideas, and interests to the table. But not everything is feasible. Kick-offs with clear communication, non-goals, realistic scenarios, and active involvement make it possible to manage expectations—before they become a problem.

AI-supported analyses and arguments help to objectify decisions, focus communication, and secure acceptance at an early stage.

If you would like to learn more about challenges in project work, please take a look at the Expert Knowledge section of our website.

 
 

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