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Ferdinandstrasse 12
20095 Hamburg
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Design Thinking:
Creative problem solving in the focus of innovation
In today's dynamic business world, it is crucial to promote innovation and creative problem solving. One method that has proven to be particularly effective in this respect is "design thinking". This innovative approach has not only conquered the world of design, but also the business organization.
What is design thinking?
Design thinking is a creative problem-solving method that is characterized by its strong focus on the needs and perspectives of users. Unlike traditional approaches, design thinking does not start with a ready-made solution idea. Instead, it emphasizes comprehensive analysis and understanding of the problem as well as empathy for the target group.
The phases of the design thinking process
Design thinking can be divided into several phases that build on each other:
Understanding: The aim of this phase is to understand the problem and the needs of the users. Interviews, observations and research are carried out here.
Idea generation: Teams come together to generate ideas and solutions. It is all about being creative and forgetting any restrictions for the time being.
Prototyping: After the idea generation phase, prototypes are created to visualize and test the best ideas. This makes it possible to gather feedback at an early stage.
Testing: The prototypes are tested with users and the feedback flows into further development.
It may be necessary to repeat these phases in order to arrive at an optimal solution.
Why is design thinking important?
Design thinking promotes creative thinking, collaboration and a focus on user needs. This leads to innovative solutions that are better tailored to the needs of the market. Companies that apply design thinking are often able to react more quickly to change and remain competitive.
Conclusion
Design thinking is more than just a method; it is a cultural change in companies. It encourages seeing the world through the eyes of the user, fostering creativity and driving innovation. Companies that embed design thinking in their processes will be able to succeed on the path to continuous improvement and competitiveness.
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House of PM GmbH
Ferdinandstrasse 12
20095 Hamburg